Vision & Mission

Our Vision

We are dedicated to environmental improvements that foster a sustainable future and lead to social and economical improvements to our community. We proudly are the first choice of Iraqi market, more to come is expanding the variety of our products and customizing them to meet the growing expectations and demands of Iraqi consumers.

Our Mission

Our foundation is built on our values, we take upon ourselves to serve our customers with the premium quality of products brought to our customers from the best sources all over the globe. We respect the law, support universal human rights, protect the environment and benefit the communities where we work. In addition we aim to achieve following goals:

• Training of human resources.
• Integration of production processes.
• Provision of raw materials.
• Technological innovation.
• A genuine competitive commitment.